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Chapter 6. CRM Module

The CRM module organizes all of your contacts in one central location. This ideal setup eliminates the need for duplicate entries when an account has multiple classifications (i.e., a customer who is also a vendor) or when a contact is associated with more than one entity.

Initially, you categorize accounts as either an organization or individual. Then identify the accounts as a customer or prospect, and further define them as a vendor, partner and/or competitor as needed. Additional functionality is available when various classifications are selected.

From CRM you can manage incidents, create tasks, monitor projects and track opportunities. You have the ability to create stand alone tasks or associate tasks with incidents and opportunities.

The following topics will be covered in this chapter:

  • Universal address book

  • Accounts

  • Contacts

  • Incident management

  • Task list management

  • Project management

  • Opportunity management