Our hope is that this product guide has helped you understand how to manage an xTupleCommerce web portal. It's important to recognize, however, that no website is ever really completely "done." Changes in web usage, social media, trends in search reporting and the ever-evolving search engine requirements make it necessary that you to keep your content fresh, relevant, shareable and optimized on an ongoing basis over time.

Think of your web portal as the brick-and-mortar store of the digital world. It's where your inventory of information rests in its most dense and comprehensive form. All the efforts made to bring traffic to your portal are similar to the activities one would engage in for bringing customers to a store location. Developing and implementing a solid marketing plan based on your company's objectives and customer needs will greatly affect your portal's success as a primary business tool.

With all that being said, here are a few things you can do to help keep your web portal feeling new and relevant: