xTupleCommerce Product Guide

The title of the product tells online users the name of the item. This information, if entered, will replace the text found in line #1 of the item's Description field. If the marketing Title field is left blank, the portal will use line #1 of the Description field.

You can add a subtitle to further label and describe items on the portal. This information, if entered, will replace the text found in line #2 of the item's Description field. If the marketing Subtitle field is left blank, the portal will use line #2 of the Description field. If both fields are empty, no subtitle will appear.

Much like the teaser information used with the article content type, the item teaser is used to provide brief information about the product that will show up with the product when the product is viewed in a list or grid on the portal. For this reason, we suggest keeping teasers very brief―a phrase or sentence at most. However, exposing this field to the web portal requires additional development work to adjust the theme around the teaser. Therefore, it is not included in the out-of-the-box xTupleCommerce solution.

This field is where you would add content that gives users more information about the product, beyond its dimensions and other attributes. The description allows you to explain the item and sell the user on that specific product. This information can range from a few sentences to multiple paragraphs. Basic HTML can be used in this field to add styling to the content. If there is no information in this field, the portal will only display the product details from the Attributes tab.

SEO terms are needed to help the web portal's search feature. For example, if you sell a certain brand of shoes, you may want to include some keywords that online users may be searching for regarding that brand of shoes. For example, if you sell red shoes by a certain brand, you might add the following SEO terms on that item's Marketing tab: "red shoes, [brand name] shoes, [brand name] sneakers, red [brand name]." When users search for "red shoes," the web portal's search feature will pick up on the keywords and display your product in the user's search results.

The SEO title also is coded into the header portion of your portal's HTML code. Like SEO keywords, the title is also not visible on your portal. When users perform searches with search engines such as Google, the SEO title is the wording that will appear in the title of the search result. Also, when a user has multiple tabs open in their web browser, this title is what will appear in the tab for the individual Product page.