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4. My Favorites

Another option available to registered users is the My Favorites feature. Once a registered user completes a purchase, they are able to add products from the catalog to their My Favorites list. The following screenshot shows one such sample listing:

My favorite products

The advantage to using the My Favorites feature should be clear: Your customers can organize all their frequently bought items in one central place. It's easy to add a product to the Favorites list. Simply go to the product page for the product, select which shipping address should be associated with the favorite item, and select the ADD TO FAVORITES button, as shown in the following screenshot:

Add new favorite product

To remove products from the My Favorites list, return to the individual product page, select which shipping address the product should no longer be associated with, and select the REMOVE FAVORITE PRODUCT button.